Thursday, October 16, 2008

The Hour's One Million Acts of Green!


The Hour with George Stroumboulopoulos, Canada’s late-night talk show, and Cisco are partnering to spearhead a massive, nationwide environmental movement. This fall, CBC and The Hour will mobilize Canadians to commit One Million Acts of Green. In partnership with Cisco, and the power of their ‘Human Network Effect’, the collective goal is to change how we live and how we treat the planet, one act at a time.

It’s not about overhauling your life; it’s about one act from each individual amassing to a million. Maybe it’s switching to compact fluorescent light bulbs, making the decision to walk or bike to work, or to buy locally-grown organic food. It can be as simple as recycling your cell phone or as ambitious as building a green roof space. One small thing can have a huge impact. Young and old, parents and kids, small towns and big cities, The Hour wants Canadians to take action for the sake of the environment.

All Canadians have to do is commit one act of “green” (or more), then register the act. There will be a highly interactive One Million Acts of Green (OMAoG) website ( where anyone can log their acts and see an immediate impact via an extensive green calculator designed by GreenNexxus. The site will also be a hub of information about OMAoG, and will serve as an educational resource of “green” content. Registrants will be able to learn more, inspire and challenge others to act.

The campaign will officially kick off on Tuesday October 21, 2008 and will run over The Hour's entire upcoming season, through to June 2009. George and The Hour will unite with other CBC programs to 'go green,' including CBC News, Kids’ CBC, Steven & Chris, Living, CBC Sports and others. The call is out to everyone: politicians, celebrities, athletes, businesses, schools and universities. Everyone. OMAoG has recruited some big time environmental partners who will stand shoulder-to-shoulder with us for the duration of the campaign: Clean Air Foundation, The David Suzuki Foundation, Earth Day Canada, Environmental Defence, Evergreen, Green Street (managed by the Canadian Teachers’ Federation) and The Climate Project-Canada are all non-profit, ENGO’s. They are results-based, community-centred and absolute authorities on what it takes to get to ‘green.’ Their support and commitment to OMAoG is invaluable.

The Hour is the only talk show in Canada that, night after night, delivers the best conversations with an incomparable line up of guests. The Hour has featured some of the leading environmentalists in the world and key issue makers including, Al Gore, Dr. David Suzuki, Sir Richard Branson, Bjorn Lomborg, Dr. Jane Goodall, Tim Flannery, Terri Irwin, and Arnold Schwarzenegger - making The Hour a perfect vehicle to take this topic and this challenge direct to Canadians.

OMAoG exemplifies what Canadians do best, being a part of a collective. To be bigger than the individual, and to see what can be achieved by working together in a human network, is intrinsically Canadian. The goal is set: the challenge is on to make our lives, our communities, and our environment greener. One Million Acts of Green, one act at a time.

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